The Lions’ ’10’ came on in the second half but with a peculiarity: his jersey does not have any advertising.
- Nico Williams was a substitute against Valencia
- He came out in the second part
- His shirt has no advertising, unlike all the others.
Nico Williams was the star of the show at San Mamés on Wednesday. Firstly, because he is not a starter for Athletic Bilbao: Ernesto Valverde, like in the league opener against Getafe, decided to bench the Spanish international also against Valencia, in the third round of the championship. And secondly, because his shirt did not have any advertising, unlike all the others.
Why was there no advertisement on the jersey?
It is unclear why Nico Williams’ jersey did not have any advertising. Initially, it was thought to be because it was long-sleeved, but a few minutes later it was changed to another one that was also long-sleeved and did have advertising.
Was it a marketing strategy? It wouldn’t be unreasonable to think so. After all, everyone was talking today about the fact that Athletic’s best player was not wearing Kutxabank advertising on his shirt…
